Unit II Mini Project – SWOT Analysis

Question Description

SWOT Analysis

After reading the unit lesson, research a company of your choosing to createa strengths, weaknesses, opportunities, and threats (SWOT) analysis. Pleasenote the importance of picking a company with enough information and sourcesto support your analysis. Selecting a publicly held company is recommended.Your chosen company will be used throughout the assignments in this course.These assignments allow for a truly comprehensive business analysis, similarto what you would conduct when working for a major company.

Your analysis should identify the company’s strengths, weaknesses,opportunities, and threats. Use Microsoft Word and create four sections foryour paper using the SWOT categories as your headings. Additional headers,such as an introduction, company background, and conclusion, are acceptable.Add a title page and references page. You may also use the provided templateto complete the assignment. A copy of the template is attached.

Each SWOT category should have approximately 200-300 words describing theissues and the company’s strategic philosophy that fall within that area. Thetotal length should be at least three pages. The opportunities and threatsshould each have at least ten items identified.

Remember as you develop a SWOT that strengths and weaknesses are internal andcontrollable factors that affect only the individual firm (e.g., finances,marketing, management and leadership, research and development, corporateculture, human resources). Opportunities and threats, on the other hand, areexternal and uncontrollable factors that affect all industry firms (e.g.,politics, economics, societal and cultural trends, technology, laws andregulations, and the natural environment, such as climate).

Format your SWOT Analysis using APA Style. Use your own words, and include citations and references as needed to avoid plagiarism. The title and reference page do not count towards the minimum page requirement of three pages.

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