its a case study
Question Description
Question 1. Complete an external analysis for the company.
Include Porter’s five Forces model(25 marks)
Describe all the factors : 1 The rivalry among competitors
Numerous competitors
Slow industry growth
High fixed cost
Lack of differentiate
High exit barriers
2.The threat of potential new entrants to an industry
Economies of scale
Product differentiation
Capital requirement
Switching cost
Access to distribution channels
3. The threat of substitutes for an industry offering
4. The power of suppliers to an industry
5. The power of an industry’s buyers
Large volumes
Standardized
Switching costs
PEST – Data from case study
Question 2. Complete an internal analysis (15 marks)
1.Include value chain analysis
Primary activities
Secondary activities
2. key Resources
3 consider tangible and intangible resources as well as organizational capabilities
4. Key Advantages
Question 4 Complete a SWOT analysis for the company
SW – from internal
OT -from external
Question 5. Describe the business level strategy and the corporate level strategies for the company. Remember to separately describe these two levels of strategies in your answer. (20 marks)
Question 6 If you were called upon to advise the CEO of the next steps to take, what would you advise? Include criteria, alternatives and an implementation and monitoring plan. (25 marks ).
When deciding between alternatives, list the possible alternatives and use prons and cons list or a decision matrix to make a recommendation.
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