Instructions – PLEASE READ THEM CAREFULLY

• The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.

Assignment Question(s):

Weightage:05 marks

Learning Outcomes:

• Analyze marketing opportunities using environmental scanning market data, measurement, and analysis.
• Explain issues pertaining to marketing environment both internally and externally.
• Demonstrate an understanding of the global competitive environment and the changing marketing practices.
• Ability to formulate marketing strategies that incorporate psychological and sociological factors that influence consumers.
• Ability to carry out objective and scientific analysis of consumers’ needs and wants.

Assignment-1

CRITICAL WRITING

From the real national market, select any company of your choice, wishing to go global. Critically analyze the chosen company based on the following questions.

Questions:

• What variables need to be considered while developing a list of potential countries?
• Describe the four steps a firm should take when it is considering going global.
• Discuss at least three challenges that a company may face in the early period of expansion.
• Describe the three main categories of market entry strategies.

Instructions for the students

• This assignment is an individual assignment.
• Justify your answers, with the help of course materials, Text Book, Online resources. (See the course materials of Ch-5)
• The choice of the company and the selection of countries must be based on referenced information. (Why did you select the country and the company?)
• All students are encouraged to use their own words.
• Referencing is necessary and student must apply APA Referencing Style.
• Submit your Answers using the same format.

Answer:

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