Instructions

EFAS Table

Using the information gathered from your SWOT analysis conducted in Unit II (attached),create an external factor analysis (EFAS) table for the company you researched.Use Microsoft Word, or a similar program, to create your table. It should havefive columns. The first column heading should be titled External Factors, thesecond column should be titled Weight, the third column should be titledRating, the fourth column should be titled Weighted Score, and the fifthcolumn should be titled Comments. You may also use the provided template (attached as EFAS Template).

Attached is a copy to see an example EFAS table (named as Example_EFAS_Table).

1. In the External Factors column, list at least six opportunities you saw inthe company you researched. Underneath the opportunities, list atleast six threats you saw in the company you researched.
2. In the Weight column, assign an importance factor to each of these issues.It is important to note that whenever working with weightedaverages, the weight column should always total 1.0, or 100%,regardless of how many factors are included in the EFAS analysis. Itis up to the analyst to decide how much weight each individualexternal factor is assigned based on the probable impact on aparticular company’s current strategic position. The higher theweight, the more important the factor to the current and futuresuccess of the company. An important factor may have a weight of 0.5(50%), while a less important factor may have a weight of .05 (5%).When all is finished, however, all factor weights should total 1.0,or 100%. You may not be privy to the exact information for thiscompany, so in some cases you will need to use your best judgment. (Youwill justify your weighting in column five.)
3. In the Rating column, assign a rating factor from 5.0-1.0 (5.0 isoutstanding; 1.0 is poor). These ratings are based on the company’sresponse to that particular factor. It is your judgment call onhow the company is currently dealing with each specific factor.Once again, you may need to make an estimate in this area if youare not privy to all of the information. (You will justify yourweighting in column five.)
4. In the Weighted Score column, multiply the weight from column 2 by therating in column 3 to get the factor’s weighted score.
5. In the Comments column, explain why a particular factor was selected andhow its weight and rating were estimated.
6. At the bottom of column 4, add the weighted scores for the externalfactors. Is the company doing better or worse than others in the sameindustry? Complete this answer underneath your table.

Format your assignment using APA Style. Use your own words, and includecitations and references as needed to avoid plagiarism.