Module 3: Critical Thinking – MKG310

Question Description

Option #1: Branding and Packaging

Write an essay analyzing branding and packaging. Include the following:

Choose a brand that you feel loyal to, and describe the product and its branding and packaging strategies
Analyze the effectiveness of these strategies and compare to two similar products.

Your research should demonstrate your understanding of target markets and specific demographics.

In your analysis and evaluation, be sure to discuss and reference concepts from the textbook and required readings. Complete additional research in the CSU-Global library.

Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. (The CSU-Global Library is a good place to search for research sources.) You must include a minimum of three credible outside references in addition to your text.

Your paper should be two pages in length and conform to CSU-Global Guide to Writing and APA (Links to an external site.). Include at least three scholarly references in addition to the course textbook and required readings. The CSU-Global Library is a good place to find these references.

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