mkt315 week 1 discussion 1 AND response

Question Description

Marketing Channel” Please respond to the following:

Imagine that you have just been hired at your dream company. Propose how you would address some of the challenges of a multichannel strategy.
Examine how marketing channels leverage marketing management strategy.

AND respond to this post:

Bowers

I would be very thankful to land a job with my dream company, but would also want to take action in order to ensure that I stay in the position. One of the challenges of a multichannel strategy is making sure that each specific channel is being properly maintained and focused on while not putting quality over quantity. In order to do this effectively, I would simply hire people who are really good at their jobs to manage each department to make sure that we are doing our due diligence and operating with excellence in each category. I believe that even with the technological advances we have made and will continue to make, that the number one asset to any company is people.

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