Applied Managerial Marketing Unit 5 IP
Question Description
The board is now ready to see the final presentation of your plan for Mobile Manufacturing’s (MM) new product.
The order of items to cover that I think will be best for the presentation:
- Objectives of plan
- Marketing research used to select target market
- Product
- Pricing
- Distribution
- Promotional Strategies
- Measuring results
- Contingency Plan
- What might somebody else say to show your proposed solution is wrong?
- What could you say to show s/he is wrong?
- What alternative solution might someone else recommend?
- What reasons might someone provide to support their solution?
- How would you respond to their reasons?
- Is there a compromise or creative solution?
10 slide PowerPoint with 150 words of speaker notes per slide
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